Robbie Ferrara is a senior creative leader with over two decades of experience shaping global campaigns in technology, entertainment, and ecommerce. His work spans brand strategy, product messaging, brand and campaign platforms, integrated advertising, and building global creative organizations at scale.

In his role as Director of Creative (Brand) at monday.com, Robbie serves as Global Creative Director, leading global creative strategy and brand messaging—driving bold, high-impact campaigns and shaping the voice of one of the world’s fastest-growing tech companies.

Previously, as Group Creative Director at Prime Video EMEA, he led campaigns across Brand, Live Sports, and Tentpole launches—including Prime Video’s debut UEFA Champions League season in the UK and Ireland, which drew over 13 million viewers and became the platform’s most-watched sports season in Europe. He also launched The Hub, Prime Video’s mass-market product offering, through the campaign It’s Right Here. His Christmas campaign spotlighting Harry Kane’s first winter break earned widespread attention, generating 378M reach, 468K engagements, 68 pieces of global coverage, and industry recognition.

Before that, as Creative Director at Amazon Europe, he led Embrace Amazon, the brand’s largest European media investment, and delivered globally acclaimed Christmas campaigns such as Amazon Yeti and Romeo and Juliet.

Explore his full biography on LinkedIn.

Robbie Ferrara, Global Creative Director at monday.com, speaking on stage at DMEXCO (Digital Marketing Exposition & Conference) about brands breaking category norms, with a blue presentation screen behind.

Robbie Ferrara, Global Creative Director at monday.com, presenting the Purple Cow Theory and monday.com’s Purple Llama concept on stage at DMEXCO (Digital Marketing Exposition & Conference), with a large yellow presentation screen behind.

Robbie Ferrara, Global Creative Director at monday.com, presenting on stage at DMEXCO (Digital Marketing Exposition & Conference) about brands breaking category norms, with a blue slide behind showing large white text reading “Breaking Category Norms

Robbie Ferrara, Global Creative Director at monday.com, presenting his talk “Emotional Marketing” on stage at the ANA Conference in New York, standing in front of a large screen displaying key takeaways.

Robbie Ferrara, Global Creative Director at monday.com, presenting at the In-House Agency Leaders Club. His presentation slide quotes Eran Zinman, co-founder of monday.com, on the importance of speed as strategy, with bold white and blue text on a da

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Robbie Ferrara, Global Creative Director at monday.com, presenting at the In-House Agency Leaders Club.

Robbie Ferrara, Global Creative Director at monday.com, presenting at the In-House Agency Leaders Club conference with his presentation “Modern campaigns have evolved, creative processes haven’t.” Speaking from a podium with a laptop to an audience,

Robbie Ferrara, Global Creative Director at monday.com, presenting his Q1 campaign that used Rihanna’s song “We Found Love (in a Hopeless Place)” in the launch film.

Robbie Ferrara, Global Creative Director, presenting as a speaker for Prime Video’s launch of UEFA Champions League coverage. He is holding a microphone in a room with round yellow ceiling lights.

Presentation slide from Robbie Ferrara, Global Creative Director at monday.com, titled “How I’ve Broken the Process to Move Faster,” presented at the In-House Agency Leaders Club conference. The blue slide includes bullet points

Presentation slide from Robbie Ferrara, Global Creative Director at monday.com, with a green background and large white text reading “Identity Crisis.”

Article by Robbie Ferrara in The Drum magazine on modern campaigns becoming more fragmented. The screenshot shows the title “Rethinking the Creative Process in the Modern World” with bold text stating “Modern campaigns have evolved, creative processe

Quote from Robbie Ferrara, Global Creative Director at monday.com, on modern marketing being fast, fragmented, and demanding across the media funnel. His photo, with glasses and beard, appears alongside the text.

Quote from Robbie Ferrara, Global Creative Director at monday.com, on how aligning technology, leadership, and culture builds motivation, engagement, and productivity in the workforce. His photo appears below the quote.