To enhance brand recall and recognition during the busiest marketing periods for retailers, we've encountered challenges in achieving memorability and brand awareness. Our previous strategy, centred on portraying everyday customer lives through 'Slice of Life' family dynamics, proved ineffective in a cluttered competitive environment.

To address this, I introduced the 'Legendary Deals' campaign. This strategy focused on exaggerating relatable holiday insights by utilising legendary characters from popular culture. This approach aimed to create visual standout and memorability, significantly differentiating our brand from competitors.

The use of legendary characters in the campaign made it memorable and visually striking, significantly boosting our brand's presence and helping achieve our marketing goals during this important time.