ITS JUST NOT CHRISTMAS WITHOUT
BOXING DAY FOOTBALL

378M Reach , 468K Engagements, 68 Pieces of global coverage, liked by Thomas Muller and Jude Belligham, all from of one simple authentic football insight. Harry had his first Christmas off work. Resulting in unprecedented awareness for Prime Videos coverage of the Premier League.

Evening Standard online feature from Prime Video’s “Not Xmas Without Football” Christmas campaign, featuring Harry Kane in a festive jumper. Campaign created by Robbie Ferrara, Global Creative Director.
Harry Kane in green Christmas jumper from Prime Video’s “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, promoting Amazon Prime Video’s festive Premier League coverage.
SportBILD article showing Harry Kane in Prime Video’s “Not Xmas Without Football” Christmas advert, created by Robbie Ferrara, Global Creative Director, promoting Amazon Prime Video’s festive Premier League campaign.
Harry Kane social post promoting Amazon Prime Video’s “Not Xmas Without Football” Christmas campaign created by Robbie Ferrara, Global Creative Director, showing the footballer with dogs and a gift tag reading “From Harry ‘Cane’ (ha ha).”
Behind-the-scenes image from Prime Video’s “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, showing the filming setup with Harry Kane on set and a monitor view captioned “What You See / What We See.”
Daily Mail article covering Prime Video’s “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, featuring Harry Kane promoting Amazon Prime Video’s festive Premier League fixtures.
The Sun article showing Harry Kane in Prime Video’s “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, promoting Amazon Prime Video’s festive Premier League advert.
Social media comments reacting to Prime Video’s “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, showing humorous and positive engagement from the football community.
Instagram post from Prime Video Sport promoting the “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, showing strong engagement from major football figures and fans.
Frame from Prime Video’s “Not Xmas Without Football” social campaign created by Robbie Ferrara, Global Creative Director, showing burnt gingerbread biscuits from the festive advert’s 9x16 edit.
TalkSPORT social post featuring Harry Kane in Prime Video’s “Not Xmas Without Football” advert created by Robbie Ferrara, Global Creative Director, promoting Amazon Prime Video’s festive football campaign.
Social post by Joe Nuttall praising Amazon Prime Video’s “Not Xmas Without Football” campaign featuring Harry Kane, created by Robbie Ferrara, Global Creative Director, calling it a genius Christmas advert.
Instagram post from Prime Video Sport promoting the “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, showing strong engagement and festive reactions from followers.
Interactive Instagram Reel from Prime Video Sport promoting the “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, featuring Harry Kane with festive lights and a Boxing Day mood poll.
Social media reaction post referencing the Bundesliga trophy in response to Prime Video’s “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, celebrating the advert’s humour and detail.
robbie-ferrara-prime-video-not-xmas-without-football-social-edit-tangled-lights.jpg
Instagram post from Prime Video Sport for the “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, featuring festive artwork reading “Happy Football Eve” and thanking Harry Kane.
Instagram post from Prime Video Sport showing behind-the-scenes footage from the “Not Xmas Without Football” campaign created by Robbie Ferrara, Global Creative Director, featuring festive filming moments with Harry Kane.

The Live Sports Team: Josh Carter, James Thexton, Jocelyn Campbell, Ian Brook, Himesh Dusara, Ben Walker
Dark Horses team: Melissa Robertson Josh Pearce Sean Johnson Jezebel Carr Ellis McKenzie, Andy Walsh Alex Nixon Steve Fowler
Two Circles, Rufus, TikTok.

Director: Tom Marshall

Photographer: Max Galys

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BEST. DAY. EVER.