LOVE TO USE
Forget advertising conceits. “A product people love to use” is a belief system that powers our brand. It stems from a core conviction in building products that are intuitive and easy to use, and it has been the foundation of monday.com’s success. Yet until recently it had never been fully articulated, inside or out.
In 2024, through surveys, workshops and a bit of detective work, we defined it as our core value and as the gateway to communicating our
other differentiators. It has since become defining for monday.com, guiding how we build, how we sell and how we communicate.
In 2025 we elevated it further, making it our north star, a unifying strategy that now shows up in our product, our design and every
customer touchpoint.
The monday team: Eran Amir, Asaf Zelicovich, Yoav Hebel, Sigal Nugasy, Fabien Hameline, Nadav Winkler, Tamar Levit
Directors: Rob Leggart, Nadav Winkler
VFX: Gravity, Juice
If “a product people love to use” is our north star inside monday.com, our advertising had to carry that same belief out into the world. We set out to communicate the strategy not through functional claims but through moments of delight, surreal and cinematic yet unmistakably monday in tone.
To do this we embraced our llamas. They became our most distinctive brand asset, a surreal yet joyful symbol that broke category norms, created instant memorability and ensured our “love to use” strategy cut through in a crowded market.