Get together again
A campaign for Center Parcs celebrating the magic of undistracted family time, told through a game of make-believe that only families truly disconnected from modern life can play.
Director: Eric Lyne
Agency: Brothers & Sisters
Poise
A stronger body for greater control. The Lexus IS campaign successfully re-positioned the brand for a younger demographic by equating the car's enhanced chassis strength to the elegance of a prima ballerina, utilizing 'Trap' music for wider appeal, and achieving global recognition and a refreshed brand image.
Director: Pleix
Photographer: Rick Guest
Agency: Chi & Partners
Summon a character
Tasked with raising awareness and promoting the unique voice control feature of the Sky Q box, we found that traditional advertising methods had not effectively communicated this feature within traditional AV formats. The campaign was a success, resulting in a significant 22% increase in understanding of the voice control functionality of the Sky Q box over the campaign period. It also served as a data capture tool.
Production Company: Grand Visual
Agency: Brothers & Sisters
Life Proof
The "Life Proof" campaign for Sky transformed how the Q box's features were perceived by integrating them into the fabric of daily life, creating a significant shift in audience engagement by making the technology more relatable and emotionally resonant.
Director: Becky Martin
Agency: Brothers & Sisters
It could happen
The campaign revitalized Premier League excitement by leveraging the unpredictability of the sport with a FOMO-inducing message, star-studded content, and innovative advertising, leading to viral success and reengaged audiences amid a crowded sports calendar.
Director: Frederic Planchon
Agency: Brothers & Sisters
NX-IFY
To engage a younger, more diverse audience and highlight the Lexus NX's angular design, we launched a global campaign with partnerships, including Vice and artists, and innovative creations like the NX-IFY app and a special edition NX, leading to record pre-sales for Lexus. The campaign utilized the NX's design to inspire various artistic endeavors, including a music video and a unique vinyl with Will.i.am, peaking at a launch event at Paris Fashion Week.
Agency: Chi & Partners
