Its not Christmas
without football

378M Reach , 468K Engagements, 68 Pieces of global coverage, liked by Thomas Muller and Jude Belligham, all from of one simple authentic football insight. Harry had his first Christmas off work since joining Bayern Munich. Resulting in unprecedented awareness for Prime Videos coverage of the Premier League.

Director: Tom Marshall

Best. Day. Ever

At Prime Video, I defined the brand as 'Unashamedly populist,' embracing a mass-market tone that was entertaining, inclusive, and accessible to all. For sports, we ditched the tired clichés of quick-cut game footage and instead revealed a more relatable side of top athletes through self-deprecating humor, breaking through the noise of traditional sports marketing.

Director Glenn Kitson

Photographer: Shamil Tanna