The aSaaSination
There’s been a lot said in tech lately about the future of software.
That AI is coming for the stack.
That SaaS Armageddon is just around the corner.
Everyone has a hot take, and the bandwagon is getting pretty crowded.
So we made a short film about someone who jumps on it a little too hard.
Directed by the brilliant Shannon Murphy, The aSaaSination follows a CFO who gets swept up in the hype and develops an irresistible urge to purge.
Love to use
Forget advertising conceits. "A product people love to use" is a core conviction that has driven monday.com's success, yet until this campaign it had never been fully articulated. So we did it through a llama singing Rihanna.
Creatives: Eran Amir, Asaf Zelicovich, Yoav Hebel.
Director: Rob Leggatt
No luck needed
A film celebrating monday’s sponsorship of the Bonds Flying Roos, generating social engagement and top-tier media coverage secured across both North America and ANZ.
Agency: Maximum Effort
