The in laws
Every holiday season, someone has to survive the in-laws. Romeo and Juliet knew a thing or two about complicated family dynamics, making them the perfect legendary characters to bring that insight to life. By pairing relatable moments with iconic pop culture figures, "Legendary Deals" gave us the standout and memorability to cut through the noise of peak retail.
Director: Wayne McClammy
Photographer: Garry Salter
Yeti
Every year the party season creeps up on you. One minute you're a recluse, the next you need to show up glowing. The Yeti was the perfect legendary character to own that transformation. By pairing relatable moments with iconic pop culture figures, "Legendary Deals" gave us the standout and memorability to cut through the noise of peak retail.
Director: Wayne McClammy
Photographer: Garry Salter
Dream Big -
Detectives
To move beyond traditional "low prices" advertising, we introduced "Dream Big," an inner monologue campaign mechanic. Humorous and visually engaging, it showed people imagining how a product could change their lives. The approach deepened customer connection and drove memorability across the EU, successfully launching products including the Spray Mop, Marching Band, and Football Kit across EU5, EU13, and France.
Directors: Cloé Bailly
Agency: BETC Paris
